“The net is going to be bigger than television,” says Tajai. “It’s going to be something where everybody is connected.”
While major labels do their own online experimentation, some acts such as Hieroglyphics use the Web as their sole means of marketing and distribution.
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‘Hip-Hop Honors Online Progeny,’ WIRED
Artists like Hieroglyphics, who use the web to advance the hip-hop cause, bask in the klieg lights of the Online Hip-Hop Awards.
At the 1999 Online Hip-Hop Awards, the Hieroglyphics won big in two categories.
Sites like Hieroglyphics.com connected like-minded fans and forged relationships. Author John Morrison explores early online hip-hop.
Hustling & innovations online lead to the establishment of Hiero Day: an officially-recognized holiday in the city of Oakland, California.
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‘Second Wind’, Rap Pages
Oakland’s Hieroglyphics Crew regroup to relaunch as they go independent from their respective major label recording contracts.
Del the Funky Homosapien discusses the creation of Hieroglyphics.com & its impact in 1995 after going independent.
Phesto, Tajai and Pep Love discuss meeting up with StinkE to create Hieroglyphics.com in 1995 and their transition from major label recording artists to independent pioneers.
Tajai of Souls of Mischief shares the history of going from major label to indie, touring the world, pioneering on the Internet and creating a business.