Recently, a question was posted on Hiero Hoopla as to how the Hiero / Skater relationship began. The man responsible for that introduction is our very own Jacob Rosenberg who has directed the last 3 Hiero videos including "You Never Knew". Here's his reply:

"When we were putting together the First Plan B skate video, Mike Carrol had the first souls demo tape with all the old songs, step to my girl, etc, etc. When I went down to San Diego to work on the video, I had my own copies of the tapes and when it came time to cut the parts and use the songs we figured it'd be a good time to establish a legit relationship and since I was doing music "licensing" shit, I called Domino and we used Burnt and a del song for Sal Barbier. From then on, with the Plan B videos we had a specific connection so that only hiero gave us their music for the videos. So for The Questionable Video, Virtual Reality and Second Hand Smoke (the 3 plan B videos) we used obscure and unreleased music (unreleased at the initial release of the video).

Was hiero down with the skaters and they put the music in the video?

--Jovantae did know Del and the Souls knew some of the kids who skated in SF at The EMB, but mostly after we used the music in the Videos we got into shows and the skaters were able to meet Hiero. But there wasn't a big "hey that's my boy" relationship prior to the release of the first video.

Did hiero approach the skaters with that intent?

Hiero didn't approach the skaters, we approached Hiero.

Did the skaters just start adding to their videos?

As I mentioned before, we would get new music from Domino after the relationship was started and then we would pump it into the video as they were released.

How did it progress?

--it progressed by just staying in touch with the crew, for myself it ultimately put me in a position with hiero where I was eventually shooting photos for them and making their videos....

word
- jacob"

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